Episode 2 - AI Prep Course - Fear and AI Respect

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What can AI do for you? Skills and Opportunities

1. Self Reflection: How can AI help today?

👉👉 What do you enjoy doing, and what are you good at?

👉👉 When do you feel the most productive?

👉👉 What holds you back from improving? Identify gaps.

2. Define your Marketing Skill Sets
and Skills needing help (example)

✅ Digital marketing skills (SEO, PPC, email, social media marketing, content creation, etc.) marketing

✅ Knowledge of marketing tools and platforms (Google Ads, Meta Ad Manager, Mailchimp, Hubspot, etc.)

✅ Data analysis skills (Google Analytics, data visualization, predictive analytics, etc.)

✅ Communication and presentation skills

3. Skill Self Rating
(ask for feedback from if possible,
collaborate in Teams!)

🔷🔷 Rate yourself on each of these skills from 1-10.

🔷🔷 Be honest and objective as possible.

🔷🔷Ask for feedback from anyone familiar with your work.

🔷🔷 Get their input on your skills.

The Key is Asking the Right Question

Ask Understanding questions:

• What works best?

• What has not worked?

• AI is built on what others have done: GenAI is a smart copycat, and it’s easy to sound like everyone else.

• Above all, focus on the customer, listen to them, and use AI to set you apart, not to simply do what others are doing.